A 3D configurator lets customers visualize a product in 3D and then customize it with many options. It uses a 3D model of the product that customers can interact directly with. Configurators allow customers to alter various attributes (colors & materials, accessories), and create their products.
Companies like car companies were the first ones to implement configurators. The automotive industry was a pioneer in the 3D sector and continues to be a leader. This industry was the first to adopt 3D configurators. Our research shows that this is still a market where 3D configurators are most commonly used. This is because all major car manufacturers have their configurators. However, with the advent of online businesses, this technology is now used in all sales areas.
Why Use A 3D Configurator?
1. Creativity Is Key
It’s vital to stay ahead of the trends in online competition and make your product and website stand out. Your website should stand out amongst other brands selling similar products. Customers are overwhelmed by all the options available, so they need to be able to quickly identify what makes one product stand out from another. Your ads, your website, as well as your product descriptions, reflect your image. You can be stand out if you know how to position yourself and the products. It all starts with a clear and simple design, accessible technology, and a user-friendly experience. You can distinguish your brand from other e-commerce by using original 3D technology on the website.
2. Customers Can Project Themselves
Online shopping can be dangerous because customers don’t know what they are buying. Shopping online is difficult if you don’t know the brand. It is impossible to see and touch the product so you can’t tell its texture, fabric, fit, or real size by simply looking at a picture. It is because clients are unable to present themselves with the product.
A 3D configurator lets you manipulate and transform any product by projecting its form, size, and/or scale. It is more visual than a photograph. Customers can quickly view complex products and their colors, as well as the hundreds of possible combinations of parts, textures, and colors.
3. You Can Create An Interactive Shopping Experience
According to, the likelihood that a person will purchase an item is highest if they spend at least 50 seconds on it. According to this, more people spending time on a page means more sales. A good product page will increase the customer’s time spent on it. Designing content for the final product pages requires being concise, informative, and immersive. A 3D configurator will allow customers to explore product pages in greater depth and even create new combinations.
4. Customization Available
The customer will make a purchase when they are provided with a personal experience. Customers will more likely to purchase if they can customize the product. This allows Internet users to unleash their creativity and create products that reflect them. You can use these configurators on any display, thanks to 3D technologies. It doesn’t require plugins. This allows you to build a database of customer behavior and consolidate your knowledge.
5. Save Money
3D configurators not only drive sales but also greatly reduce costs. To grow your company and avoid extra expenses, you must understand the reasons customers return products. The following are the main reasons for returning products after purchase:
- In 5% of cases, defective products are to blame.
- However, 37.2% of the cases are due to buyer’s remorse
- 39.8% of buyers said the description did not accurately reflect the actual product characteristics
- 18% – Other / Not Specified
Customers who have the second and third points regret buying the product. They realize they didn’t get the right product for them. 3D configurators offer a 35% drop in return rates compared to purchases that are made by customers. Customers who design their products are less likely than customers to make mistakes.
