Introduction
If you’re looking to grow your business, it’s essential to consider your marketing related options. You’ll have options such as outsourcing your digital marketing instead of hiring in-house staff or working with a full-service agency. Not only can this help lower costs but it also allow you to focus on core competencies while getting the job done right. In this article, we’ll review all about outsourcing and compare which of the two freelance and agency options is the best for your business.
Why outsourcing your marketing?
There comes a time when your resources are constrained. You want to grow your business, but the budget is tight. Or perhaps when you don’t have enough time to manage your own marketing, especially if you are a startup or small business.
Finding talent for digital marketing is challenging, especially if you are looking for someone who can do everything from content creation to designing and email marketing. Outsourcing will make it easier for you since all these tasks are already done by someone else. So, all that’s left for you is to manage the project effectively. This means hiring the right company (or person) with an excellent record of delivering results!
In addition, if you need to write blog posts, white papers and eBooks, outsourcing will help because these tasks are very time-consuming and require expertise in the field. You can hire someone who will do this for a fraction of what it would cost if you were to hire an in-house team.
Digital Marketing Agency
A digital marketing agency can help with all aspects of your digital marketing. Agencies have a team of experts who manage everything from strategy to execution, which allows them to offer clients a wide range of services at an affordable price. Agencies also have the flexibility to customise their offerings based on clients’ needs. A good agency also has a proven track record for success and maintains long-term relationships with its clients.
The digital agency model has become the go-to approach for many businesses that want reliable results from their investments in digital marketing. Working with an agency allows you to focus on what you do best while leaving the technical aspects like analytics, PPC management, website development or SEO up to someone else who is specialised in those areas.
Sajad is the co-founder of Republic Marketing, a Birmingham-based digital agency. He believes that finding the right agency size is very important.
“If your company and, more specifically, your account with your agency isn’t large enough, you may notice that some deadlines are missed, or the quality isn’t what other reviewers tell you to believe. That is because a large marketing agency often has clients that provide a big chunk of their monthly revenue, and they will always prioritise them over you.”
Freelance Marketers
You might think that hiring an agency will be more cost-effective. But actually, freelancers are usually cheaper than digital agencies.
This means that if your business needs something specific, for example, SEO services or content writing, then it’s better to hire a freelancer with experience in that area.
Hiring freelancers also gives you the freedom to work with them on an hourly basis rather than paying them upfront or retainers (this is usually what happens when working with an agency). Therefore, hiring freelancers can save money in the long run because they’re flexible enough for quick implementation changes without going through longer processes similar to agencies.
Quality control and project management are much harder with freelancers, as you’re the one that will have to take care of them. Agencies often provide account managers that will oversee every aspect of a project.
Conclusion
Overall, you’d need to weigh in pros and cons of working with agencies vs freelancers based on your budget, available time, urgency and internal resources for quality control and project management. Freelancers are more resource hungry but often cost less, while agencies could take most of the weight from your shoulder, but they are more expensive. We hope this blog was helpful to you!
